The customer base of Facebook continues to alter according to new figures published recently. While the service continues to expand in many territories, there are reports that the number of active users is beginning to fall in some territories. As ever when new figures are published, the story behind them needs to be examined and the implications considered in relation to your use of advertising methods such as search engine optimisation.
The figures show an increase in Facebook users in India and Indonesia, two territories that will not be of great interest to many enterprises trading in this country. However, in America there has been slower expansion, and even a reduction in active users in some demographics. This may just be a typical respite after a period of expansion, but some change could be due to negative publicity surrounding the service, particularly around the security of personal information – which is odd when the whole basis of a social service is to share personal information and be social. This has not stopped Facebook adding a “panic button” to its service to protect its users.
Facebook is not built for commercial activity. While many marketing experts will argue that your organization should have a presence in the social networks, it is difficult to justify for a small organization. Larger enterprises will have the workforce to maintain the multiple presences and operate what would essentially be a fan club inside Facebook. A smaller organization should concentrate what time and resource it has on the conventional search engines and using search optimization to make the best of them. Using a search platform is still the natural location for most trading. Google is trying to make its search results more personal a prospective buyer could disable that optionhigh natural search engine positioning is more likely to attract potential buyers, and the way to enhance your natural search engine positioning is by using search engine optimisation methods. The buyer making the search request knows what he is looking for and his personal information does not really matter. It all comes down to the selection of keywords, and optimising your organisation’s website to make the most of those keywords to attract new visitors. search optimization is used to advertise your website through those selected keywords, emphasising them on the web pages to make them more prominent on the results listing, and through more long-term promotion that will enhance the prominence of your website with the search engines. search optimization can seem to be a slow process, but it is not subject to changes in use of social services.
A social service is more prone to the changing nature of its customer base and fashion than more conventional services. There will always be a time for conventional search engines and using search engine optimisation methods to enhance the natural search engine positioning of the pages of your organisation’s domain will not be a pointless exercise.
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- Deciding The Right Techniques For Locating KEYWORDs For Search Engine Optimisation
